Director, Marketing Communications
La Jolla, CA
Full Time
Marketing and Communications
Senior Manager/Supervisor
Museum of Contemporary Art San Diego: Director, Marketing Communications
Department: Development
Reports to: Sr. Director, Development
Employee Status: Full-Time, Exempt
Primary Work Location: La Jolla
Pay Range: $114,000 – $120,000
Apply by: January 31, 2025
JOB SUMMARY: The Director, Marketing Communications, is responsible for implementing the marketing communications strategy to enhance MCASD’S visibility in the arts and culture community, as well as the region’s general population and visitors, with goals of increasing attendance and building membership. This dynamic role requires a creative and analytical thinker, writer, and storyteller, with a passion for the arts, strong leadership skills, and a deep understanding of digital and traditional marketing channels. The Director, Marketing Communications, assesses various tactics of marketing communications to determine the most cost-effective methods for achieving desired results.
ESSENTIAL FUNCTIONS:
KNOWLEDGE, SKILLS, AND EXPERIENCE: Proven track record of developing and implementing successful marketing campaigns. Strong understanding of digital marketing tools and analytics with experience in social media most effectively. Excellent written and verbal communication skills with the ability to engage diverse audiences. Passion for contemporary art and culture with knowledge of current trends and key players in the field. Strong leadership skills and experience managing a team. Ability to work collaboratively with diverse stakeholders and build relationships within the community. Ability to perform effectively in a fast-paced environment. Bachelor’s degree in marketing, communications, arts administration, or a related field, and 10 years’ recent relevant experience in marketing, preferably in the arts or cultural sector, or any equivalent education and experience. Master’s degree preferred.
OUR WORK CULTURE: The Museum of Contemporary Art San Diego (MCASD) provides employees with a collaborative work culture where they can combine both their love and support of the arts and work in an enriching and diverse environment, while further developing their specific professional knowledge, skills, and abilities.
ABOUT MCASD: It is an exciting time to join MCASD! Our La Jolla campus re-opened in April 2022 after a five-year expansion effort that doubled the building’s overall size. We are positioned to be a cultural beacon as the region’s foremost forum devoted to the exploration and presentation of the art of our time. From the coastal community of its La Jolla flagship building, MCASD provides an unprecedented variety of exhibition spaces and experiences for the community, showcasing an internationally recognized collection and a dynamic schedule of exhibitions and public programs.
INCLUSION, DIVERSITY, EQUITY, AND ACCEPTANCE: MCASD is committed to the diverse and full inclusion of all qualified applicants. We welcome individuals from all backgrounds and experiences. Studies show that people from underrepresented backgrounds and/or identities apply to positions only when they are confident that they meet 100% of the qualifications. We’d like to change that dynamic, so we don’t miss out on great candidates. If you have equivalent skills, experience, and/or education relevant to the job and are willing to learn, we value your expertise and encourage you to apply. MCASD will ensure that people with disabilities and/or qualifying medical conditions are provided reasonable accommodation.
BACKGROUND CHECKS AND LICENSING: Professional references and criminal background check.
VACCINATION STATUS: Must be fully vaccinated against COVID-19 and demonstrate proof of vaccination upon hire, unless approved for a disability or religious accommodation.
EOE STATEMENT: We thrive by supporting and celebrating our diversity as a creative and collaborative team. MCASD prohibits discrimination and harassment against individuals based on race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, reproductive health decisions, medical condition, covered veteran status, or any other characteristic protected by law.
Department: Development
Reports to: Sr. Director, Development
Employee Status: Full-Time, Exempt
Primary Work Location: La Jolla
Pay Range: $114,000 – $120,000
Apply by: January 31, 2025
JOB SUMMARY: The Director, Marketing Communications, is responsible for implementing the marketing communications strategy to enhance MCASD’S visibility in the arts and culture community, as well as the region’s general population and visitors, with goals of increasing attendance and building membership. This dynamic role requires a creative and analytical thinker, writer, and storyteller, with a passion for the arts, strong leadership skills, and a deep understanding of digital and traditional marketing channels. The Director, Marketing Communications, assesses various tactics of marketing communications to determine the most cost-effective methods for achieving desired results.
ESSENTIAL FUNCTIONS:
- Strategic Planning: Develop and execute a comprehensive marketing strategy to increase awareness, drive attendance, and promote exhibitions, programs, and events.
- Brand Development and Management: Oversee the Museum's brand identity, ensuring consistency across all platforms and communications, while positioning MCASD as a world-class institute of contemporary art.
- PR and Media Relations: Ability to establish a rapport with key editors in local and national art and cultural press and travel press. Write and submit press releases.
- Digital Marketing: Lead digital marketing efforts, including social media, email campaigns, website content, and online advertising, to effectively engage diverse audiences and promote exhibitions.
- Audience Development: Analyze visitor data and market trends to identify target audiences and develop strategies for audience engagement and growth. Create follow-up plan to continue engaging non-member visitors.
- Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve marketing goals.
- Team Leadership: Supervise and mentor the marketing team, providing guidance and support to foster professional growth and creativity.
- Performance Metrics: Establish key performance indicators (KPIs) to measure the success of marketing initiatives and report on outcomes to Museum senior leadership.
- Content Creation: Collaborate with curators and educators to create compelling content that highlights exhibitions, artists, and programs, including blog posts and promotional materials.
- Community Engagement: Build and maintain relationships with local artists, art organizations, and the community to foster partnerships and collaborations.
- Follow policies and procedures to ensure a safe work environment.
- Other duties as assigned.
KNOWLEDGE, SKILLS, AND EXPERIENCE: Proven track record of developing and implementing successful marketing campaigns. Strong understanding of digital marketing tools and analytics with experience in social media most effectively. Excellent written and verbal communication skills with the ability to engage diverse audiences. Passion for contemporary art and culture with knowledge of current trends and key players in the field. Strong leadership skills and experience managing a team. Ability to work collaboratively with diverse stakeholders and build relationships within the community. Ability to perform effectively in a fast-paced environment. Bachelor’s degree in marketing, communications, arts administration, or a related field, and 10 years’ recent relevant experience in marketing, preferably in the arts or cultural sector, or any equivalent education and experience. Master’s degree preferred.
OUR WORK CULTURE: The Museum of Contemporary Art San Diego (MCASD) provides employees with a collaborative work culture where they can combine both their love and support of the arts and work in an enriching and diverse environment, while further developing their specific professional knowledge, skills, and abilities.
ABOUT MCASD: It is an exciting time to join MCASD! Our La Jolla campus re-opened in April 2022 after a five-year expansion effort that doubled the building’s overall size. We are positioned to be a cultural beacon as the region’s foremost forum devoted to the exploration and presentation of the art of our time. From the coastal community of its La Jolla flagship building, MCASD provides an unprecedented variety of exhibition spaces and experiences for the community, showcasing an internationally recognized collection and a dynamic schedule of exhibitions and public programs.
INCLUSION, DIVERSITY, EQUITY, AND ACCEPTANCE: MCASD is committed to the diverse and full inclusion of all qualified applicants. We welcome individuals from all backgrounds and experiences. Studies show that people from underrepresented backgrounds and/or identities apply to positions only when they are confident that they meet 100% of the qualifications. We’d like to change that dynamic, so we don’t miss out on great candidates. If you have equivalent skills, experience, and/or education relevant to the job and are willing to learn, we value your expertise and encourage you to apply. MCASD will ensure that people with disabilities and/or qualifying medical conditions are provided reasonable accommodation.
BACKGROUND CHECKS AND LICENSING: Professional references and criminal background check.
VACCINATION STATUS: Must be fully vaccinated against COVID-19 and demonstrate proof of vaccination upon hire, unless approved for a disability or religious accommodation.
EOE STATEMENT: We thrive by supporting and celebrating our diversity as a creative and collaborative team. MCASD prohibits discrimination and harassment against individuals based on race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, reproductive health decisions, medical condition, covered veteran status, or any other characteristic protected by law.
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